This role is responsible for delivering human centered data-driven insights that shape events, philanthropy, and volunteerism to help drive awareness, engagement, brand love and retention. This leader translates ACS’s strategic goals into actionable research plans, focusing on events, stewardship, and volunteerism. The Director partners with business owners and cross-functional teams to ensure that the insights are at the center of decision-making.
This position involves formulating an analytics roadmap to support our Strategic Events Portfolio, including strategic event audience planning, performance tracking, and providing insights throughout pre-event, live event, and post-event stages. Key responsibilities encompass managing measurement and reporting requirements for all events, whether strategic or field events. This entails converting the strategy into dashboards for data accessibility and validity.
Own the full cycle of marketing experimentation from testing and automation to analytics and growth insights, helping our products scale globally and drive millions of new users. Build a full methodology for testing Landing Pages and Store Pages — from experiment design and result logging to hypothesis iteration and planning future tests. Optimize and automate the analysis and reporting process for all experiments.
Taking ownership of complete ad server setup (trafficking) on behalf of advertisers, actively managing incoming and outgoing creative assets, implementing ad rotations, targeting, and any supplemental tracking for assigned accounts. Performing thorough quality assurance and analysis of creative assets and third-party ad tags; providing solutions to quickly resolve technical or creative spec related issues.
This is a 6 month temporary role where you’ll lead high priority research initiatives that help shape how we understand our consumers and bring their voice into business, product, and brand decisions. You’ll serve as the strategic insights lead across multiple categories, partnering closely with senior stakeholders to identify knowledge gaps, design research programs, and translate findings into actionable strategies.
Ruby Labs is looking for a CRO Manager – someone who lives and breathes conversion optimization and delivers measurable results, with a clear mission to deliver 15% conversion rate growth in a quarter, driving the entire process from data analysis and hypothesis generation to creating high-fidelity mockups to ultimately owning the performance outcomes.